LE BHV MARAIS STOPS THE CLOCK
On Thursday 31st March, at 6pm, time stands still for the launch of collaboration Louis Pion x Elyx by Yak !
To support the incredible launch of this capsule collection, LE BHV MARAIS will host a one-off event by organising a 5-minute wellbeing meditation session!
Yak the artist will also be taking part in a signing session at the Louis Pion stand on the ground floor of the store.
ABOUT THE LOUIS PION – ELYX BY YAK COLLABORATION
Born in 2011 from the pencil of artist Yak, ELYX is a cheeky, free, joyful little chap, drawn in the simplest but oh-so expressive of ways! ELYX poses through Yak’s lens and each day distills his love of life and smile into his travels around Paris, New-York, Tokyo or Rio.
A committed guy, he stands up for values rooted in love, wellbeing, a zen attitude and the present moment! And what could be more natural for a watch brand than the present moment?! LOUIS PION & ELYX have signed a collaboration that has resulted in 3 watches designed around these 3 values: Love, Now & Yogi.
Yacine AIT KACI is a French author, director and artist, born in Paris in 1973. As a student at the Paris School of Decorative Arts, he won a competition to design a mascotte for teen magazine, XL. His character Ixel animated its pages for several years before he finished his course with a first class degree and began a career in multimedia design (Dvd-rom du Louvre, 1999) and audiovisual production (Archimède programme on Arte channel).
In 2000, he co-founded the artistic group Electronic Shadow, that focuses on the relationship between reality and the imaginary and put his name to several installations, shows and innovations (inventing video-mapping in 2003, winner of the Grand Prize at the Japan Media Art Festival in 2005…). In 2011, he picked up his pen again and created Elyx, who he projected into the post-digital era via social networks. In 2013, this became his main occupation.