Fashion: Paris’ favourite brands

publié le Lundi 27 juin 2016 à 12:29

Paris and fashion, a great love affair. It’s therefore no secret that Parisians love shopping and style. But which key items can be found lurking inside any respectable wardrobe? LE BHV MARAIS spills the beans.

Aigle

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Since 1853, Aigle has given its customers unique expertise, combining authenticity, style and protection. The brand offers functional pieces, as suited to the great outdoors as they are to city living. Its products are durable and bring nature into the heart of the city.

 

Hugo Boss

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When you think of Hugo Boss, you think of day-to-day, entrenched elegance. A suit and trainers for daytime office-wear, a tuxedo for heading out in the evening; the brand is accomplished in dressing Parisians in timeless, never outdated pieces.

 

Lacoste 

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Founded by René Lacoste in 1933, since then the brand with the crocodile has become an icon of French sophistication, pulling it off with class and a laid-back style. Whether for sport or city-wear, Lacoste is by men’s side whatever their challenge may be.

 

Scotch and Soda

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Coming from Amsterdam, Scotch and Soda has won the hearts of Parisians with its comfortable, elegant garments. Its pieces are designed for urban explorers, who want to combine ease and sophistication.

 

Le Slip Français

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Happy in his skin, happy in his pants! Since 2011, le Slip Français has been reinventing Men’s underwear. Through partnerships with big names like Kulte and Agnès B., the brand is slowly but surely cementing itself as a must-have item in men’s drawers.

 

Zadig&Voltaire

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Since 1997, Zadig&Voltaire has been providing affordable luxury, playing on the codes of Rock ‘n’ Roll. In the city that never sleeps, the pinnacle of nightlife and celebration, the brand has cleverly sought out its audience through on-trend, elegant garments using materials like silk and cashmere.

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