ELLE dresses le BHV MARAIS for its birthday

publié le Mercredi 28 octobre 2015 à 11:45

For the 70th birthday (yes already!) of fashion magazine ELLE, le BHV MARAIS is celebrating the event as it should do, from 19th October to 3rd November. Lots of surprises await…


Created on 21st November 1945 by Hélène Lazareff, ELLE magazine has since continued to punctuate the lives of French women, whilst staying true to its founder’s vision: “Seriousness in frivolity, irony in the serious”.

Still just as relevant, it’s difficult to believe that this year the magazine will be celebrating its 70th year. And yet, even though the publication still shows no signs of wrinkles, its intergenerational experience of women gives it an exceptional richness and depth.

So it deserves a worthy birthday celebration. From 19th October to 3rd November, le BHV MARAIS pays tribute with an exhibition of the best covers, and a storefront decorated in the magazine colours.


And for the magazine’s readership, a special shopping day is being organised for 21st October, with 20% off promotions*, on presentation of the latest issued “Cahier Paris”.

Other events are also planned, starting with a special photo shoot, that lets you create your own, personalised ELLE front cover. You get to take away a print of your photo, a LE BHV MARAIS for ELLE Tote Bag and lots of goodies. Beauty treatments, workshops and special meet and greets are also on the line up… Happy Birthday ELLE!

A 100% beauty day

In the beauty department, make your way to the Lierac corner for an individual capillary diagnosis and discover all the ranges of plant-based beauty products for hair and face.

At Shiseido, your skin is given a pampering with a skin analysis by the Handy Skin Sensor, followed by a personalised beauty plan specially created by the brand. Make-up will also be under the spotlight with a “for your eyes only” make-up touch-up session, designed with a revolutionary application of patches.

As for autumn fragrances, don’t forget to swing by Serge Lutens to explore the universe of this brand and the limited edition perfume “Vierge de Fer”.


And to make sure you’re perfect all the way up to the very tips of your fingers, get some nail Jewels applied by Satellite and grab the opportunity to learn how to do your own professional nail art.

Take home a haul of gifts…

To make this shopping day even more fantastic, Free People is offering a tote bag with every purchase and a mobile charger for purchases over 100 Euros**

And Christmas comes early at Fossil, who will be offering a free gift with every leather goods purchase, *** and at Marie Sixtine who is giving away a padded iPad case in the collection colours for purchases over €100.

American Vintage is also offering an exclusive clutch for purchases over €120****

And plenty of souvenirs

As a souvenir of the day, head down to Tara Jarmon for a photo shoot in connection with Instagram. Strike your pose once you’ve had your fill at the mini buffet, and get an express makeover at the special “bouche rouge” make-up workshop.


At IKKS, a fashion illustrator will draw a sketch of your choice, based on the 2 items selected by you from the new collection.


Chloé is also offering a unique souvenir, with the chance to discover the art of engraving, by personalising your Perfume bottle with the name or initials of your choice on all purchases of a Chloé fragrance. Workshop open from 5pm to 9pm.

And finally, to keep you going throughout the day so you can take full advantage of all the surprises on offer at le BHV MARAIS, remember to keep hydrated with a delicious exotic drink from Vita Coco. And if you fancy something sweet, head to Claudie Pierlot, who is decorating their corner specially for this occasion and will be on hand to serve you up some popcorn!



*Excluding red dot items, bedding, household electricals, multimedia (sections: TV, HiFi, video, sound, photography, telephone), bookstore, food, dining, gift cards, travel, gift lists and other services and any other exception indicated in store. Offer cannot be combined with any other promotion, only valid on presentation of this flyer at the till at LE BHV MARAIS Rivoli, Parly 2, Lyon-Limonest and Lyon-La Part-Dieu stores on 21st October 2015.

**While stocks last

***Offer valid from 19.10.2015 to 03.11.2015 on all leather goods purchased at Fossil over €129.00 inc. VAT. While stocks last and one gift per person. Cannot be resold.

****Redeemable against a single till receipt, while stocks last.




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